30-Day Challenge
30-Day Challenge
30-Day Challenge 30-Day Challenge
Build the Marketing Skills That Give You More Freedom
Want to freelance, build your own business, or finally create a path out of your 9–5? Start here.
In this 30-day challenge, we’re giving you the exact marketing system we’ve used to build our own business and help brands grow into seven-figure companies — broken down into simple, actionable steps you can actually use.
By the end of 30 days, you’ll have the tools to market yourself, find opportunities, build an audience, and turn your skills or ideas into income — whether you want to start freelancing, grow a side hustle, or build something that can eventually replace your 9–5.
You’ll build your brand strategy, choose the right marketing channels, create an AI-powered content system, and learn how to turn attention into actual revenue.
No marketing experience. No big following. No business degree required.
Just a willingness to start building a life with a little more freedom.
Hosted by Forbes-featured, award-winning marketing agency founders Erin + Claire.
This 30-Day Marketing Challenge Is For You, If:
✦ You want to freelance, become a creator, or build something of your own — but you have no idea where to start.
You know you want more freedom than your 9–5 gives you. We’ll help you turn your skills, ideas, and experience into something you can actually market and monetize.
✦ You already have a business or side hustle, but your marketing feels like you’re throwing spaghetti at the wall.
You’re posting when you remember, trying every trend, and hoping something finally clicks. It’s time to build a strategy behind it.
✦ You want to grow an audience — and learn how to turn that attention into income.
Whether you’re building a personal brand, becoming a creator, finding freelance clients, or selling your own product or service, you’ll learn how to attract the right people and give them a reason to buy.
✦ You’ve watched hours of marketing and “quit your 9–5” content, but still don’t have a real plan.
Stop collecting advice and start building. We’ll show you the systems, tools, and strategies we actually use to grow brands and businesses.
✦ You’re ready to build income that gives you more freedom.
With AI workflows, content, email marketing, SEO, social media, and a customer journey designed to keep working even when you’re offline.
October COHORT Starts in…
MEET YOUR COACHES
Ten years ago, we were building careers in NYC that we'd worked incredibly hard for... but we knew we wanted more. Erin was leading digital marketing for brands like Tory Burch, Saks Fifth Avenue, and Erno Laszlo. Claire was directing editorial and branded content at Marie Claire and Refinery29, helping some of the biggest names in beauty and wellness tell stories that people actually cared about (think: L’Oreal Paris, Adidas, Rimmel London, Chanel, Glossier, and more).
From the outside, everything looked successful. But we couldn't stop thinking about what it would look like to build something that was ours.
So we left New York, took everything we'd learned inside major brands and media companies, and started Metta Society in 2018.
Since then, we've grown the agency to over seven figures in yearly revenue, and partnered some of the biggest names in business, beauty, fashion, and wellness including bareMinerals, Brightland, Odele, Fly by Jing, and Grace de Monaco. We also had our work featured in Forbes (!!)… a true “pinch me” moment.
People often ask us what the secret was. It was learning how marketing actually works, how to build a brand people remember, and how to build systems that keep working long after you close your laptop. Our clients pay us $10k+ to execute these systems for them, but we knew this knowledge wasn’t accessible for the startup business owner who is willing to get scrappy and put in the hard work to get results.
That's why we created Made My Way.
Everything we're teaching inside this 30-day challenge comes directly from the frameworks we've used to help build million-dollar businesses for our clients, launch brands from scratch, and scale companies across social media, email marketing, paid advertising, AI, SEO, and brand strategy.
For the next 30 days, we're taking you behind the scenes and helping you build your own marketing engine from the ground up.
This isn’t another course you'll never finish, or another folder of templates you'll never open. This is a complete system that you can actually use to build your business, freedom, and life you've been dreaming about.
$420k+
Annual Automated Revenue System
Forbes
Featured & Recognized Coaches
1-3 Hours
Per Week of Time Commitment Needed To Complete The Challenge
#1 Bestseller
Helped Hundreds of Brands Grow to 7+ Figures in Annual Revenue
What’s Included
Daily Lesson M-F
✦ Video lessons and daily homework from Erin + Claire, so you can make progress in between sessions.
✦ All of the exact strategies our clients hire us for in order to grow to 7+ figures in annual revenue. They pay us $10k+/mo to execute this strategy for them.
✦ Develop your full marketing funnel.
Live Q+A’s
✦ Two live sessions with Erin + Claire during the challenge.
✦ Bring your marketing strategy questions to the q+a’s!
✦ Watch from the app on your phone. Replays available immediately.
✦ Next cohort starts October 1st!
Community support
✦ Connect with other entrepreneurs and stay accountable within the group.
✦ 24/7 access to the community within Circle.
✦ Daily group check-ins to keep yourself accountable and pay it forward (always!)
The Challenge By Week…
✦Week 1✦
Build Your Foundation
Before you create a single piece of content, we'll build the strategic foundation of your business. You'll define your ideal customer, clarify your positioning, develop your messaging, establish your tone of voice, and create professional brand guidelines that will shape every marketing decision you make moving forward.
✦Week 2✦
Build Your Marketing Engine
This week, we'll build the channels that power your business. Together, we'll map your marketing funnel, launch your newsletter, set up your social media ecosystem, build your email marketing foundation, and understand how SEO and paid advertising fit into your long-term growth strategy.
✦Week 3✦
Create Your Content Machine
Marketing shouldn't feel like a full-time job. This week, we'll build an AI-powered content system that helps you plan, create, repurpose, and publish content consistently across every platform. By the end of the week, you'll have a sustainable workflow and a monthly content calendar you'll actually stick to.
✦Week 4✦
Launch, Measure, and Grow
Now it's time to put everything into action. We'll connect every piece of your marketing engine, launch your first campaigns, learn which metrics actually matter, and build a 90-day growth plan so you can continue attracting customers long after the challenge is over.
by the end of the
30-Days you’ll…
✦ Build a complete set of professional brand guidelines, including your positioning, messaging, tone of voice, visual identity, and content pillars.
✦ Clearly define your ideal customer so every piece of marketing speaks to the right audience.
✦ Develop a repeatable marketing strategy that eliminates the guesswork of what to post and where to post it.
✦ Launch a connected marketing ecosystem across email, social media, and your website that works together to attract customers.
✦ Set up your Substack newsletter and understand how it fits into your long-term marketing strategy.
✦ Build a Klaviyo email marketing foundation, including a welcome sequence that nurtures new subscribers automatically.
✦ Learn how to leverage Instagram, TikTok, Pinterest, and other social platforms strategically instead of trying to be everywhere.
✦ Understand how SEO, Google Ads, and Meta Ads fit into your marketing engine so you know when and how to use paid traffic.
✦ Create an AI-powered content workflow that dramatically reduces the time it takes to plan, write, and repurpose content.
✦ Build a sustainable monthly content calendar you'll actually be able to maintain.
✦ Learn how to transform one idea into dozens of pieces of content across multiple platforms.
✦ Discover the exact AI tools and workflows we use to streamline content creation, planning, and marketing operations.
✦ Build a marketing system that consistently attracts new leads, nurtures relationships, and supports long-term business growth.
✦ Leave with a complete marketing blueprint you can continue using long after the challenge ends.
Most importantly, you'll stop treating marketing like a daily task and start running it like a system.
join the 30-day challenge
THE September Cohort is SOLD OUT! Reserve your spot to the October cohort below. Starts October 1st.
MOST POPULAR
pay in full
$297
Includes:
Daily lessons from Claire + Erin
Live q+a calls
Group chat + accountability
Homework + prompts
✦ Voice notes from Claire + Erin
. ✦ Priority feedback
✦ Prompts on how to use AI in your flow
Payment plan
$199
(2 payments of $199)
Includes:
Daily lessons from Claire + Erin
Live q+a calls
Group chat + accountability
Homework + prompts
COMING SOON
Add vip chat
$597
Includes:
Everything when you pay in full, PLUS:
✦ 1:1 support inside the VIP chat
. ✦ Direct access to Claire + Erin to ask
1:1 questions if you get stuck.
✦ Personalized answers without waiting
for the next live call.
Frequently Asked Questions
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Live calls will be posted immediately after so you can watch the replay!
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You’ll have access to all of the content for 60 Days from the date that your challenge starts. After that, you’ll have the option to extend your access at a discounted rate. Since it’s a live challenge, the goal is to consume the content together and keep each other accountable.
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The VIP plan includes everything in the pay in full challenge, PLUS upgraded chat support. In other words, you’ll have direct access to Claire + Erin to ask direct questions, anytime, when you get stuck.
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Although this course is best for someone who already has a brand or company, this course can still be valuable for the entrepreneur who wants to create a company one day!
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If you already have a plan in place, you can simply integrate our system into your existing strategies. Since you’ll be doing your own homework on your brand, you can integrate whatever systems you’d like! Keep what’s working and change what’s not.
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Nope! And anyone who promises that is lying.
What we CAN promise is that in 30 days you’ll have a marketing system in place and you’ll have clarity on your brand pillars, who your ideal customer is, and you’ll have a deep understanding of how to develop your Klaviyo email & sms system, gain traction on social media channels, and have a Substack set up and ready to monetize.
Due to the digital nature of the program, we do not offer refunds.
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You’ll have an additional 30 days (60 days total) to go through all of the content (lessons, recordings, templates, etc.) and ask any questions in the VIP chat (if applicable).
The goal of the challenge is to move through the content together so you can get to know and have support of fellow entrepreneurs.
However, if you want to keep going and keep access, you can extend your access at a special alum discount.
get inspired to start!
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