THE MILLION-DOLLAR MARKETING ENGINE
You Don't Need a Bigger Team. You Need a Smarter System.
⭐️ ⭐️ ⭐️ ⭐️ ⭐️
Everything you need to build a marketing strategy that actually grows your business, without hiring an entire marketing department.
You've got a business to grow, customers to find, and approximately a thousand things competing for your attention. Between social media, email marketing, content creation, AI, and whatever new platform everyone is suddenly obsessed with, figuring out where to focus can feel like a full-time job.
We've spent nearly a decade building marketing strategies for brands of all sizes, growing our own agency to seven figures in annual revenue, and learning exactly what separates businesses that consistently attract customers from those that are constantly starting over.
Now we're giving you the playbook.
Inside The Million-Dollar Marketing Engine, we'll walk you through building your brand strategy, finding your ideal customers, creating content that converts, setting up your email marketing, using AI to do the heavy lifting, and connecting every piece into one cohesive marketing system.
You'll get practical lessons, real-world examples, AI workflows, templates, and actionable exercises designed to help you put everything into practice as you learn.
Created by Erin + Claire, founders of Forbes-featured, award-winning marketing agency Metta Society.
✦ You want to freelance, become a creator, or build something of your own, but you have no idea where to start.
You know you want more freedom than your 9-5 gives you. We’ll help you turn your skills, ideas, and experience into something you can actually market and monetize.
✦ You already have a business or side hustle, but your marketing feels like you’re throwing spaghetti at the wall.
You’re posting when you remember, trying every trend, and hoping something finally clicks. It’s time to build a strategy behind it.
✦ You want to grow an audience, and learn how to turn that attention into income.
Whether you’re building a personal brand, becoming a creator, finding freelance clients, or selling your own product or service, you’ll learn how to attract the right people and give them a reason to buy.
✦ You’ve watched hours of marketing and “quit your 9-5” content, but still don’t have a real plan.
Stop collecting advice and start building. We’ll show you the systems, tools, and strategies we actually use to grow brands and businesses.
✦ You’re ready to build income that gives you more freedom.
With AI workflows, content, email marketing, SEO, social media, and a customer journey designed to keep working even when you’re offline.
This course is for you if…
start the course
⭐️ join the hundreds of alumni who have mastered their marketing engines. ⭐️
MOST POPULAR
COURSE + MONTHLY SUB
$38
(THEN $8.99 / MO AFTER THE FIRST MONTH)
Includes:
20 self-paced lessons from Claire + Erin
Group chat + accountability
Homework + prompts
. ✦ Priority feedback
✦ Access to the lessons & circle community for
as long as you remain a subscriber.
Cancel anytime.
30-DAY COURSE ACCESS
$44
Includes:
20 self-paced lessons from Claire + Erin
Group chat + accountability
Homework + prompts
✦ Access to the lessons & circle community for
30-Days.
1:1 SUPPORT
BECOME A VIP
$800
Includes:
Everything in 30-Day COURSE ACCESS, plus…
✦ M-F, 1:1 support inside the VIP chat
. ✦ 2x, 1-hour scheduled calls with Claire + Erin
to ask 1:1 questions, review your work, and go
over any relevant marketing strategy
questions. Must be completed within 30-days
of sign up.
✦ Option to subscribe monthly for longer access
to the course & circle community.
✦ 30-Day access to our Made My Way Substack
THE SELF-PACED COURSE HAS FOUR PARTS
✦part 1✦
Build Your Foundation
Before you create a single piece of content, we'll build the strategic foundation of your business. You'll define your ideal customer, clarify your positioning, develop your messaging, establish your tone of voice, and create professional brand guidelines that will shape every marketing decision you make moving forward.
✦part 2✦
Build Your Marketing Engine
This week, we'll build the channels that power your business. Together, we'll map your marketing funnel, launch your newsletter, set up your social media ecosystem, build your email marketing foundation, and understand how SEO and paid advertising fit into your long-term growth strategy.
✦part 3✦
Create Your Content Machine
Marketing shouldn't feel like a full-time job. This week, we'll build an AI-powered content system that helps you plan, create, repurpose, and publish content consistently across every platform. By the end of the week, you'll have a sustainable workflow and a monthly content calendar you'll actually stick to.
✦part 4✦
Launch, Measure, and Grow
Now it's time to put everything into action. We'll connect every piece of your marketing engine, launch your first campaigns, learn which metrics actually matter, and build a 90-day growth plan so you can continue attracting customers long after the challenge is over.
What’s Included
Lesson
✦ All Lessons are self paced! Video lessons and homework from Erin + Claire are meant to be done Monday-Friday but you can work however you want!
✦ All of the exact strategies our clients hire us for in order to grow to 7+ figures in annual revenue. They pay us $10k+/mo to execute this strategy for them.
✦ Develop your full marketing ecosystem.
Q+A’s
✦ You’ll have access to the Made My Way circel community and direct access to Erin + Claire to ask any questions.
✦ Bring your marketing strategy questions to the q+a’s!
✦ Watch from the app on your phone. Replays available immediately.
Community support
✦ Connect with other entrepreneurs and stay accountable within the group.
✦ 24/7 access to the community within Circle.
✦ Daily group check-ins to keep yourself accountable and pay it forward (always!)
by the end of the course you’ll…
✦ Build a complete set of professional brand guidelines, including your positioning, messaging, tone of voice, visual identity, and content pillars.
✦ Clearly define your ideal customer so every piece of marketing speaks to the right audience.
✦ Develop a repeatable marketing strategy that eliminates the guesswork of what to post and where to post it.
✦ Launch a connected marketing ecosystem across email, social media, and your website that works together to attract customers.
✦ Set up your Substack newsletter and understand how it fits into your long-term marketing strategy.
✦ Build a Klaviyo email marketing foundation, including a welcome sequence that nurtures new subscribers automatically.
✦ Learn how to leverage Instagram, TikTok, Pinterest, and other social platforms strategically instead of trying to be everywhere.
✦ Understand how SEO, Google Ads, and Meta Ads fit into your marketing engine so you know when and how to use paid traffic.
✦ Create an AI-powered content workflow that dramatically reduces the time it takes to plan, write, and repurpose content.
✦ Build a sustainable monthly content calendar you'll actually be able to maintain.
✦ Learn how to transform one idea into dozens of pieces of content across multiple platforms.
✦ Discover the exact AI tools and workflows we use to streamline content creation, planning, and marketing operations.
✦ Build a marketing system that consistently attracts new leads, nurtures relationships, and supports long-term business growth.
✦ Leave with a complete marketing blueprint you can continue using long after the challenge ends.
Most importantly, you'll stop treating marketing like a daily task and start running it like a system.
Frequently Asked Questions
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Live calls will be posted immediately after so you can watch the replay!
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You’ll have access to all of the content for 60 Days from the date that your challenge starts. After that, you’ll have the option to extend your access at a discounted rate. Since it’s a live challenge, the goal is to consume the content together and keep each other accountable.
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The VIP plan includes everything in the pay in full challenge, PLUS upgraded chat support. In other words, you’ll have direct access to Claire + Erin to ask direct questions, anytime, when you get stuck. And lifetime access to the Made My Way community.
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Although this course is best for someone who already has a brand or company, this course can still be valuable for the entrepreneur who wants to create a company one day!
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If you already have a plan in place, you can simply integrate our system into your existing strategies. Since you’ll be doing your own homework on your brand, you can integrate whatever systems you’d like! Keep what’s working and change what’s not.
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Nope! And anyone who promises that is lying.
What we CAN promise is that in 30 days you’ll have a marketing system in place and you’ll have clarity on your brand pillars, who your ideal customer is, and you’ll have a deep understanding of how to develop your Klaviyo email & sms system, gain traction on social media channels, and have a Substack set up and ready to monetize.
Due to the digital nature of the program, we do not offer refunds.
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You’ll have an additional 30 days (60 days total) to go through all of the content (lessons, recordings, templates, etc.) and ask any questions in the VIP chat (if applicable).
The goal of the challenge is to move through the content together so you can get to know and have support of fellow entrepreneurs.
However, if you want to keep going and keep access, you can extend your access at a special alum discount.