30-Day Challenge
30-Day Challenge
30-Day Challenge 30-Day Challenge
Build a Million-Dollar Marketing Engine
Build the exact marketing system we use to help brands grow into seven-figure businesses.
By the end of this 30-day challenge, you'll have a complete marketing engine built from the ground up, including your brand strategy, marketing channels, AI-powered content system, and revenue-generating funnel. (no digital marketing, social media skills, or social media following required)
Hosted by Forbes-featured and award-winning marketing agency founders, Erin and Claire.
✦ You have a business, but your marketing feels like you're throwing spaghetti at the wall.
You're posting when you remember, trying every trend, and hoping something finally clicks.
✦ You know your product or service is great, but you're struggling to attract consistent customers.
Because great businesses don't grow from luck. They grow from systems.
✦ You've watched hours of marketing content, but still don't have a real strategy.
It's time to stop collecting advice and start building an engine that actually drives revenue.
✦ You're ready to build a brand that works even when you're not online.
With AI workflows, email marketing, SEO, social media, and a customer journey designed to grow while you sleep.
This 30-Day Marketing Challenge Is For You, If:
September enrollment ends in…
MEET YOUR COACHES
A few years ago, we were building careers we'd worked incredibly hard for... but we knew we wanted more.
Erin was leading digital marketing for brands like Tory Burch, Saks Fifth Avenue, and Erno Laszlo. Claire was shaping editorial and branded content at Marie Claire and Refinery29, helping some of the biggest names in beauty tell stories that people actually cared about.
From the outside, everything looked successful. But we couldn't stop thinking about what it would look like to build something that was ours.
So we left New York, took everything we'd learned inside major brands and media companies, and started Metta Society.
Since then, we've grown the agency to over seven figures in revenue, partnered with founders and brands we once admired from afar, worked alongside some of the biggest names in business, beauty, fashion, and wellness, and had our work featured in Forbes.
People often ask us what the secret was. It was learning how marketing actually works, and how to build a brand people remember, and how to build systems that keep working long after you close your laptop.
That's why we created Made My Way.
Everything we're teaching inside this 30-day challenge comes directly from the frameworks we've used to help build million-dollar businesses for our clients, launch brands from scratch, and scale companies across social media, email marketing, paid advertising, AI, SEO, and brand strategy.
For the next 30 days, we're taking you behind the scenes and helping you build your own marketing engine from the ground up.
This isn’t another course you'll never finish, or another folder of templates you'll never open. This is a complete system that you can actually use to build your business, freedom, and life you've been dreaming about.
$420k+
Annual Automated Revenue System
Forbes
Featured & Recognized Coaches
4-5
Hours Per Week
#1 Bestseller
Business Brands Grown to 7+ Figures in Annual Revenue
The Challenge Week By Week…
✦Week 1✦
Build Your Brand Foundation
Before you create a single piece of content, we'll build the strategic foundation of your business. You'll define your ideal customer, clarify your positioning, develop your messaging, establish your tone of voice, and create professional brand guidelines that will shape every marketing decision you make moving forward.
✦Week 2✦
Build Your Marketing Engine
This week, we'll build the channels that power your business. Together, we'll map your marketing funnel, launch your newsletter, set up your social media ecosystem, build your email marketing foundation, and understand how SEO and paid advertising fit into your long-term growth strategy.
✦Week 3✦
Create Your Content Machine
Marketing shouldn't feel like a full-time job. This week, we'll build an AI-powered content system that helps you plan, create, repurpose, and publish content consistently across every platform. By the end of the week, you'll have a sustainable workflow and a monthly content calendar you'll actually stick to.
✦Week 4✦
Launch, Measure, and Grow
Now it's time to put everything into action. We'll connect every piece of your marketing engine, launch your first campaigns, learn which metrics actually matter, and build a 90-day growth plan so you can continue attracting customers long after the challenge is over.
✦ Build a complete set of professional brand guidelines, including your positioning, messaging, tone of voice, visual identity, and content pillars.
✦ Clearly define your ideal customer so every piece of marketing speaks to the right audience.
✦ Develop a repeatable marketing strategy that eliminates the guesswork of what to post and where to post it.
✦ Launch a connected marketing ecosystem across email, social media, and your website that works together to attract customers.
✦ Set up your Substack newsletter and understand how it fits into your long-term marketing strategy.
✦ Build a Klaviyo email marketing foundation, including a welcome sequence that nurtures new subscribers automatically.
✦ Learn how to leverage Instagram, TikTok, Pinterest, and other social platforms strategically instead of trying to be everywhere.
by the end of the
30-Days you’ll…
✦ Understand how SEO, Google Ads, and Meta Ads fit into your marketing engine so you know when and how to use paid traffic.
✦ Create an AI-powered content workflow that dramatically reduces the time it takes to plan, write, and repurpose content.
✦ Build a sustainable monthly content calendar you'll actually be able to maintain.
✦ Learn how to transform one idea into dozens of pieces of content across multiple platforms.
✦ Discover the exact AI tools and workflows we use to streamline content creation, planning, and marketing operations.
✦ Build a marketing system that consistently attracts new leads, nurtures relationships, and supports long-term business growth.
✦ Leave with a complete marketing blueprint you can continue using long after the challenge ends.
Most importantly, you'll stop treating marketing like a daily task and start running it like a system.
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